Structure before content
Faceted navigation, pagination and duplicate variants brought under control, so search engines spend their time on the pages that sell.
Technical fixes, category pages and product content that win non-branded search, so a growing share of your orders arrives without an ad bill attached.
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Online stores have problems content sites do not: thousands of near-identical product pages, filters that create endless duplicate URLs, and products that go out of stock. We fix the structure first, then build category and product content that wins searches people make when they are ready to buy.
Faceted navigation, pagination and duplicate variants brought under control, so search engines spend their time on the pages that sell.
Category pages treated as landing pages, with content and internal links that win the broad, high-intent searches that bring new buyers.
Progress measured on searches that do not include your brand name, because that is the traffic you would otherwise have to buy.
Organic sessions tied to orders and revenue in your store, so SEO is judged on the same numbers as every other channel.
Most store traffic lands on a small share of pages. We find the categories and products that drive organic revenue, the ones that could with work, and the ones dragging the rest of the site down.
Get an SEO reviewTechnical, category, product and authority work for online stores, measured against the orders organic search brings in.
Crawl budget, faceted URLs, canonical tags, product schema and site speed fixed on Shopify, WooCommerce or a custom stack.
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Category pages built to rank for broad buying searches, with useful copy, clean filters and internal links pointing where they should.
Product descriptions written for search and for buyers, plus guides that answer comparison questions and lead into the right category.
Links earned through content and relationships in your niche, so the store has the authority to compete with larger retailers.
A full crawl, log file review and Core Web Vitals audit first. Most sites gain before a single new page is published.
Every query grouped by intent and mapped to the page that should own it, with the gaps ranked by value against difficulty.
Briefs carry the query, the intent and the links to place, and every page ends with the next step a reader would actually take.
Original data and digital PR that publications have a reason to reference. Slower than buying links, and still working in twelve months.
Rankings and sessions are inputs, not results. We wire search data to the enquiries and revenue behind it, so reports name what produced pipeline.
Technical health, index bloat and current organic revenue reviewed together, with fixes ranked by the revenue they unlock.
Buying searches mapped to categories and products, showing where you rank, where you could and where a page is missing.
Technical fixes shipped with your developers or ours, then category and product content improved in order of opportunity.
Monthly reporting on non-branded organic revenue, with each cycle chosen by what the last one proved.
We use the industry research stack for opportunity sizing, but the numbers we report to you come from your own analytics and CRM. Where the tracking is not trustworthy, fixing it is the first thing on the roadmap, because a programme you cannot measure is a programme you cannot defend.
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"Spine surgery worries people, and most of them search online before they ever call. Prob N Tech built a site that explains conditions and procedures in plain language, lets patients send their MRI on WhatsApp, and made us far easier to find in Faisalabad. More of the patients I see now found me that way."
Retail brands we grow on paid media, alongside the website and SEO work we deliver for clients in other sectors.
An omnichannel launch for a US retail mart moving from physical-only to online, driving $450K+ in online revenue at 35x ROAS through influencer, UGC and category offers.
See it in our case studies, Physical MartA full ad account rebuild for a direct-to-consumer kitchen gadgets brand, generating $595K in sales at 10x+ ROAS through creative rebuild and landing-page optimisation.
See it in our case studies, Kitchen Gadgets BrandA stalled Meta ad account for a direct-to-consumer fashion brand, rebuilt in 60 days to grow orders 145% (2.25K to 5.52K) without increasing budget.
See it in our case studies, Fashion Brand, Meta Ads Turnaround
The website and SEO programme for a consultant neurosurgeon and spine surgeon in Faisalabad, with plain-language condition guides and WhatsApp MRI review, growing organic patient enquiries.
Visit live site, Dr. M. Abdur Rehman, Neuro & Spine (opens in a new tab)Product-led growth for a mobile accessories brand, driving $2M+ in sales at 10x+ ROAS through continuous product testing and influencer scaling.
See it in our case studies, Mobile Accessories Brand
Share your store and your top categories, and we will come back with what is holding organic search back and what would move it.
