Return is the scoreboard
We report on revenue, cost per acquisition and blended return, reconciled against your own sales data rather than the numbers the platform prefers to show.
Meta, TikTok and Google campaigns built on creative that earns attention and tracking that survives it, scaled only when the numbers say scale.
Most accounts do not fail on targeting. They fail on creative that stopped working weeks ago, tracking nobody trusts, and a landing page that undoes the click you just paid for. We run all four together, the offer, the creative, the media and the destination, with a weekly read on what each contributed and the discipline to cut what did not.
We report on revenue, cost per acquisition and blended return, reconciled against your own sales data rather than the numbers the platform prefers to show.
Targeting is largely automated now, so the work sits in the hooks, angles and formats. We ship new concepts every cycle and retire what has fatigued.
Server-side events, clean conversion definitions and one agreed source of truth, so nobody spends a meeting arguing about whose number is right.
Budget moves when the data supports it, in increments the account can absorb, because doubling spend on a winner is the fastest way to lose it.
Ad platforms grade their own homework and every one of them claims the same sale. We reconcile platform reporting against the orders in your system, so the dashboard you open reflects money received rather than conversions claimed.
Offer, creative, media and destination handled as one system, with the measurement behind it to prove what each part actually returned.
Meta, TikTok, Snapchat and LinkedIn campaigns structured around the offer and the creative rather than a maze of ad sets, with testing and scaling on a rhythm your budget can sustain.
Search, Performance Max and Shopping built on clean feeds and honest match types, capturing the demand that already exists without paying twice for your own brand name.
Statics, motion and user generated content produced in batches against a tested brief, so there is always a fresh concept ready before the current winner fatigues.
The page the ad points at is part of the campaign. We build and test destinations designed for one action, because the cheapest performance gain is usually after the click.
Email, WhatsApp and SMS flows that recover carts, bring buyers back and lift lifetime value, so acquisition is not the only thing carrying your growth.
Server-side tagging, conversion APIs, offline conversion imports and reporting reconciled to your CRM or store, set up before spend rather than debugged after it.
Before we touch an ad account we work out what is actually being sold and why. A sharper offer beats a smarter bid every time.
Concepts briefed from what has already won, produced in batches and launched as structured tests rather than one-off posts. Winners become variations.
Simple account structures, enough budget per test to reach significance, and scaling in steps the algorithm can absorb, watching frequency and margin together.
Paid acquisition gets expensive when nobody comes back. Welcome, abandonment and win-back flows run alongside the ads, so the second purchase carries margin.
The click is only half the spend. We build and test the pages it lands on, removing the friction in front of the form.
We review the account, the tracking and the numbers behind them, then agree the offer and the target return the programme has to hit before anything launches.
A first batch of concepts built from your best performing material and your customers' own words, produced and shipped inside two weeks.
Structured tests with enough budget to mean something, reviewed weekly against contribution rather than clicks, with losers cut without sentiment.
Budget follows proven winners in increments, lifecycle flows pick up the customers they bring, and reporting stays tied to revenue in your system.
Channels are chosen on where your buyers already spend attention and what your margin can carry, not on what performed for a different client in a different market. The measurement layer is built first, so every later decision has something reliable to stand on.
"Our inventory, yarn and knitting records lived in registers and spreadsheets that never agreed. Prob N Tech built one system that tracks all of it, and I can now see stock and production without calling anyone. They have also built websites for doctors and run their digital marketing for me, and the standard has been the same every time."
Paid programmes we have run across e-commerce, lead generation and local services in several markets.
Share your account and your margins, and we will come back with what the numbers say is possible and what it would take to get there.
