Measured on pipeline
Reporting starts at enquiries and revenue from non-branded organic search, then works back to the pages and queries that produced them.
Technical debt cleared, content built around real search demand and authority earned properly, compounding into traffic you are not renting from an ad account.
Anyone can show you a keyword climbing. Fewer will tell you whether it brought a single person who buys. We start from the queries that carry commercial intent, clear what is blocking them technically, publish against the gaps worth owning, and report on enquiries and revenue with rankings as the supporting evidence.
Reporting starts at enquiries and revenue from non-branded organic search, then works back to the pages and queries that produced them.
Crawl, index, speed and structure get fixed before a word is written, because content cannot outrank a site search engines struggle to read.
Every brief answers a real query with real intent, written by people who understand the subject and edited to be worth linking to.
Entities, structured data and answer-shaped content, so you appear in AI overviews and answer panels, not only in ten blue links.
One dashboard covers technical health, published work, keyword movement and the enquiries organic search actually produced, so the monthly conversation is never about what we did, only about what it returned.
Technical foundations, content and authority worked together, so the traffic you earn keeps compounding into enquiries rather than plateauing.
Crawl and index control, Core Web Vitals, rendering, canonicals, redirects and log file analysis. The unglamorous work that decides whether anything else you publish stands a chance.
Demand mapped by intent rather than volume, scored against how hard the page is to win and how much a visitor from it is actually worth to you.
Information architecture, internal linking, templates and metadata built so authority flows to the pages that earn money, not to a blog archive nobody reads.
Briefs, drafts, editing and publishing on a schedule your team can sustain, written for the query and structured so search engines and readers both get the answer quickly.
Authority built through material worth citing and outreach to publications your audience already reads. No private networks, no rented links, nothing that needs disavowing later.
Google Business Profiles, location pages, citations and reviews handled per branch, so each location ranks in the map pack it depends on for walk-ins and calls.
A full crawl, log file review and Core Web Vitals audit first. Most sites gain before a single new page is published.
Every query grouped by intent and mapped to the page that should own it, with the gaps ranked by value against difficulty.
Briefs carry the query, the intent and the links to place, and every page ends with the next step a reader would actually take.
Original data and digital PR that publications have a reason to reference. Slower than buying links, and still working in twelve months.
Rankings and sessions are inputs, not results. We wire search data to the enquiries and revenue behind it, so reports name what produced pipeline.
Technical crawl, content inventory, backlink profile and competitor read, alongside a baseline of the traffic and enquiries you have today, so improvement is measurable rather than asserted.
A prioritised plan across technical, content and authority, sequenced by return rather than effort, with the quick structural wins scheduled first.
Monthly cycles of fixes, briefs, publishing and outreach, with your developers either supported or replaced by ours depending on what your team has capacity for.
A monthly read on enquiries, revenue and the queries driving them, and a roadmap reordered around what the data has just proven works for your market.
We use the industry research stack for opportunity sizing, but the numbers we report to you come from your own analytics and CRM. Where the tracking is not trustworthy, fixing it is the first thing on the roadmap, because a program you cannot measure is a program you cannot defend.
"We had been buying every enquiry for years and the cost per patient kept climbing. Prob N Tech rebuilt the site structure, fixed what was stopping half our pages from being indexed at all, and published against the questions patients were genuinely searching. Organic is now our largest source of new appointments."
Organic programs we have run, and the sites we rebuilt underneath them so the rankings had somewhere to land.
Send us your domain and we will come back with the technical issues holding it down, the queries you should own and what it takes to own them.
