Policy-aware from the start
Copy, creative and audiences planned against Meta and Google health policies, so campaigns are not rejected or restricted the week they launch.
Campaigns and social content for clinics and health brands that respect platform health policies, earn credibility first and report on bookings, not reach.
Plan your campaign
Health advertising runs under tighter rules than almost any other category. Ad platforms restrict claims and targeting, and patients are rightly sceptical of anything that sounds like a promise. We build programs that grow demand inside those limits, with content that earns trust and tracking that counts appointments rather than clicks.
Copy, creative and audiences planned against Meta and Google health policies, so campaigns are not rejected or restricted the week they launch.
Clinician-led content, clear explanations and real patient questions answered, because people choose a practice they already feel they understand.
Enquiries, calls and appointments tracked to the campaign that produced them, so spend is judged on patients seen rather than form fills.
Feed posts, stories, reels and ads built on one visual system, so a practice looks the same in every place a patient might find it.
A lead form is not a patient. We connect ad platforms to call tracking and your booking system, so the report you read shows which campaigns produced appointments that were actually kept.
Plan your campaignPaid media, social content and measurement for clinics, practices and health brands, run as one program and reported on patients and orders.
Meta and Google campaigns for treatments, services and health products, written to policy and targeted by location and intent rather than sensitive categories.
Monthly feed posts, story templates and reel covers on one consistent brand system, so the practice shows up with the same voice every week.
Treatment pages built for one action, book or call, with the answers patients need before they commit and nothing in front of the form.
Call tracking, form events and booking data tied back to each campaign, set up before spend so every report counts patients, not clicks.
Before we touch an ad account we work out what is actually being sold and why. A sharper offer beats a smarter bid every time.
Concepts briefed from what has already won, produced in batches and launched as structured tests rather than one-off posts. Winners become variations.
Simple account structures, enough budget per test to reach significance, and scaling in steps the algorithm can absorb, watching frequency and margin together.
Paid acquisition gets expensive when nobody comes back. Welcome, abandonment and win-back flows run alongside the ads, so the second purchase carries margin.
The click is only half the spend. We build and test the pages it lands on, removing the friction in front of the form.
We review your accounts, tracking and existing content against current platform health policies before anything new is launched.
A first batch of posts and ads built from the questions your patients already ask, reviewed by your team before it goes live.
Campaigns tested by treatment and location, reviewed weekly against booked appointments, with what is not working cut early.
Budget follows the services and areas that fill the calendar, with monthly content keeping the brand present between campaigns.
Channels are chosen on where your buyers already spend attention and what your margin can carry, not on what performed for a different client in a different market. The measurement layer is built first, so every later decision has something reliable to stand on.
Plan your campaign
"Our inventory, yarn and knitting records lived in registers and spreadsheets that never agreed. Prob N Tech built one system that tracks all of it, and I can now see stock and production without calling anyone. They have also built websites for doctors and run their digital marketing for me, and the standard has been the same every time."
Social content and paid programs for healthcare practices and health brands, alongside the wider campaigns we run every day.

Tell us about your practice or brand and the patients you want to reach, and we will come back with a plan that fits inside the rules.