The Situation
Herbal supplements occupy a tricky corner of e-commerce. The audience is real and growing, but trust is everything — buyers want proof, transparency about ingredients, and credibility before they'll order. Generic supplement ads almost never work, and price-led pushes attract the wrong buyer.
The client came in with a credible range of herbal products and a real interest in figuring out whether paid media could become a serious growth channel. They didn't want a 30-day spike that disappeared. They wanted to know if a focused 90-day push could prove the channel out — at a ROAS healthy enough to justify making it a permanent part of the marketing mix.
What We Did
We built a coordinated Meta + TikTok programme designed to convert, not just to reach.
- Trust-first creative. Every ad was anchored to a specific benefit, paired with credible proof — ingredients, manufacturing transparency, customer testimonials — so cold buyers had a reason to believe before they ever clicked.
- Meta for prospecting and retargeting. Meta carried the bulk of the funnel: cold-audience prospecting, careful retargeting of warm visitors, and a creative refresh cadence designed to fight fatigue.
- TikTok for fresh reach. TikTok added new audiences that don't respond to Meta the same way — buyers in the discovery mood, more responsive to short-form proof and demo-style creatives.
- Tight conversion tracking. Every order was attributed back to its source campaign, so we could see which creatives and which platforms were producing actual revenue — not just clicks or video views.
The Results
Over the 90-day engagement, the brand delivered:
- ~$7,150+ in total sales
- 772 confirmed orders
- A blended ROAS of 12x across Meta and TikTok combined
The result was clean enough that paid media moved from "an experiment" to "a permanent line item" in the brand's growth plan. The team now has tested creative angles, proven audiences, and a working multi-platform structure to build on.
