The Situation
Umrah packages are a different kind of travel sell. The audience is real, the intent is high, and the buying decision is often emotional more than economical. But the window of opportunity around a specific offer — like an Umrah + Qatar package — is narrow, and the campaign has to do two things at once: reach the right pilgrims and qualify them fast enough for the sales team to convert before the offer closes.
The client had the offer. What they needed was the marketing engine to fill the calendar with serious enquiries — and at a cost-per-lead that made the booking economics work.
What We Did
We built a single-offer campaign with one job: bring qualified Umrah enquiries to the sales team, at scale, at low cost.
- Targeted Meta campaign. We built audiences around real Umrah intent — people in the planning window, families researching packages, prior pilgrims more likely to refer or rebook. The campaign was focused on this offer only, not the brand at large.
- Pilgrim-first creative. Creatives spoke directly to what matters to pilgrims considering an Umrah package: package inclusions, pricing transparency, travel logistics, and the trustworthiness of the operator handling something this important.
- Lead form built to qualify. The Meta lead form was structured to capture not just contact details but real intent signals — preferred travel window, group size, prior Umrah experience — so the sales team could prioritise hot leads on the way in.
- Fast handoff to sales. Leads moved straight into the CRM with full context, so a salesperson could follow up while the prospect was still warm.
The Results
The campaign generated 2,900+ leads on a total spend of just ~$535. From those leads, the sales team confirmed more than $53,500 in Umrah bookings — a ROAS above 100x on a single targeted campaign.
The win wasn't just the volume. It was the proof that for a focused, time-bound offer with strong product-market fit, a tight Meta campaign with the right creative and the right lead form can carry the entire booking calendar.
