The Situation
The brand had real product-market fit — kitchen gadgets that solved everyday problems and a buying audience that wanted them. What it didn't have was a marketing system that could turn that demand into sales at a profitable cost.
Three things were holding the account back. The Facebook ad account was structured poorly, with overlapping campaigns competing for the same audiences. The creatives weren't doing their job — generic product shots and broad pitches that didn't speak to the specific problem each gadget solved. And the landing page was leaking conversions: traffic was arriving but the page didn't close.
The brief was simple but demanding: turn this brand into a high-performing sales machine.
What We Did
We rebuilt the entire funnel — from the ad account to the page traffic landed on.
- Account restructure. We tore down the existing structure and rebuilt it around clean testing logic, so the platform could actually learn what was working without internal campaigns cannibalising each other.
- Creative strategy. We replaced generic product shots with sharp, problem-solution creatives — each ad anchored to a real frustration the gadget removed, with proof in the form of demos and quick before-and-after framing.
- Landing page overhaul. We rebuilt the landing page so the offer was clear above the fold, the social proof was strong, and the path to checkout was friction-free.
- First-month learning, then scale. With the clean structure in place, the account surfaced winning creatives, landing pages and audiences inside the first month. Once those were identified, we committed budget to them with confidence.
The Results
The rebuilt account delivered over 10x ROAS and generated ~$595K in total sales for the brand. More importantly, the team now had a system that worked — clear winners on the shelf, a landing page that converted, and a tested process for launching the next product in the catalogue.
