The Situation
The client offered a real, in-demand service in Dubai: helping international clients open a business, secure a freelance visa, or buy an apartment. The demand was there. The marketing wasn't keeping up.
Their Meta campaigns were burning budget without producing much. Day after day the ads ran, the budget drained, and only a handful of soft inquiries trickled in — most of them tyre-kickers, not buyers. The creatives were generic. The strategy was thin. And the funnel mashed three very different types of buyer — visa applicants, business owners, and property buyers — into one wide net.
They wanted what every serious service business wants: leads that actually convert, at a cost that makes sense, on a budget they can predict.
What We Did
We took the account apart and rebuilt it around how Dubai buyers actually shop.
- Comprehensive account audit. We looked at every active campaign, every creative, and every audience, and identified exactly where spend was leaking. Most of the budget was running on broad audiences with no clear intent signal — money in, almost nothing out.
- Creative revamp. We replaced the generic creatives with sharper, market-specific angles for each service. Setup ads spoke directly to business owners thinking about expansion. Freelance visa ads spoke to remote workers and consultants. Apartment ads spoke to buyers comparing locations.
- New marketing strategy. Instead of one funnel for everyone, we built three — each with the right offer, the right audience, and the right next step.
- Ad spend optimisation. We tightened bids, killed underperforming sets quickly, and pushed budget toward what was already converting.
The Results
On a total budget of 10,000 AED the new account generated 1,500 leads, with 950 flagged as quality — buyers who matched the ideal client profile and were ready to talk. The team finally had a predictable stream of qualified conversations instead of a feast-or-famine inbox.
Most importantly, the cost per lead came under control. With cleaner targeting and tighter creative, every dirham of budget started working harder — and the client could plan future spend with real confidence.
